Communication
Definition:
Clearly and effectively exchange information, ideas, facts, and perspectives with individuals inside and outside of an organization. Communication includes verbal, written, and non-verbal elements, as well as active listening and adapting messages for diverse audiences.
Why It Matters
Communication is one of the most sought-after skills by employers. According to NACE’s Job Outlook 2025 survey, 96.1% of employers rate communication skills as “very important” or “extremely important,” yet only 53.5% believe recent graduates demonstrate strong proficiency. Strengthening this competency helps you build relationships, share ideas effectively, and contribute meaningfully in academic and professional settings.
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Sample Behaviors
- Demonstrate verbal, written, and non-verbal communication abilities.
- Employ active listening, persuasion, and influencing skills.
- Communicate in a clear, organized way that others can easily understand.
- Adjust communication to different learning styles, abilities, and perspectives.
- Ask appropriate questions to clarify information or tasks.
- Notify supervisors promptly when needing guidance or support.
What It Might Look Like in the Classroom
- Giving clear, well-structured presentations for class assignments.
- Using instructor or peer feedback to improve writing or oral communication.
- Asking clarifying questions in class to deepen understanding of content.
- Participating in group discussions, respecting differing opinions.
- Writing professional emails to professors, advisors, or potential employers.

